Internet Marketing Trends: Great Opportunities for Online Marketers
New marketing trends come as people have increasingly used social media and smartphones. With internet marketing, business owners are able to promote their products and services to the internet-using public, while the business world keeps growing too.
Every year marketing trends change. Complying with the latest trends is important for business owners, because these trends also comply with the policies given by Google and Bing, the biggest internet search engines, and the biggest internet marketing platforms.
Below are some of the internet marketing trends that we can expect to see in the present year.
Video Ads will see a growing trend this year because they are now accepted by search engines in their search results page. You have YouTube as the biggest player behind video ads, and Facebook and Bing are also allowing users to add video ads on their platform. We can see here an increase in video based advertising. Internet marketers should see the opportunities they have in this regard.
Mobile ads are a great way to do marketing since a lot of people are now into mobile phones. Mobile websites and apps should be the place where internet marketers can begin their ad campaigns. Online marketers need to grab this great opportunity. Because of these mobile ad agencies are growing in number.
The trend in social media in still growing even though it has been here for a while. The reasons for this is because social media users are still increasing on a daily basis. One reason for this is the increase of internet coverage even in rural areas. Your target audience will always be on Facebook, Twitter, and instagram. Creating a buzz in whatsapp marketing is also a growing trend. Social media is still there are still a great opportunity for internet marketers to gain the exposure that they want.
Mobile apps can phase out websites soon. The need for a business mobile app is increasing daily. Mobile apps bring a large coverage that is why it is best for businesses to invest in apps because it is going to be a big way of digital marketing soon.
At present there is another trend coming up and that is SEM or search engine marketing. With the spots in Google and Bing offered for SEM, we can expect it to gain more ground. Getting the keywords right makes SEM a great way of marketing your business. With the number of internet users increasing greatly, the scope of SEM will increase and will become a top marketing trend soon.
Source: Repair Your Marketing Message